Board MemberPaula Frisina
I bring 25 years of experience in marketing, communications, PR, and business development, and have served in a variety of mid-to-senior leadership roles in medical device, telecommunications, and architecture/engineering/construction industries. I am extremely committed to my profession and the idea that these functions are essential for any strong business. I currently collaborate and manage a team of outstanding professionals to ensure our brand and key messages resonate with our target markets. In this position, I help coordinate efforts to keep our brand consistent and assist my team and internal clients in their efforts to effectively and successfully promote our strategic intents and current project efforts to gain better visibility for our firm in the marketplace. I firmly believe marketing and communications should inform, empower, motivate, educate, engage with, and support the members of the organizational team.
I have a rock-solid reputation as a collaborator, communicator, and creative storyteller. I enjoy work environments that allow me to try new things and challenge the status quo. Cultivating strong relationships and friendships, establishing and refining processes, working on teams to turn challenges into opportunities, and stretching my creative muscles are what fuel me day-to-day.
I am especially passionate about advocating for and supporting more equitable, safe, and diverse learning, work, and personal environments, and opportunities for all.
Specialties: Corporate Communication Strategies, Organizational Strategies, Corporate Planning, Marketing, Public Relations and PR Writing, Website Management, Special Event Planning, Branding, Client Acquisition and Retention, Preparation of Marketing Materials and Proposals, Strategic Planning and Decision-making
Software: Adobe Creative Suite, WordPress, Unanet | Cosential CRM, OpenAsset, Microsoft 365, Microsoft Teams, SurveyMonkey, MailChimp, Loomly, HootSuite